What Does Contractor Dynamics Do?

Question
How does Contractor Dynamics generate leads for my business?

Answer
We build online advertising campaigns and marketing funnels that effectively serve relevant ads to your target market. We set up your Google AdWords and Facebook marketing campaigns, create ads that appeal to people at different stages of their decision-making process, and generate leads from prospects who are know your company, understand the value you deliver, and are ready to buy. We set up lead tracking, so we know exactly what leads are coming from where, and how much new business they are generating for you.

Question
What is your website build process?

Answer
We take the time upfront to understand your individual business and what you are looking to achieve with your new website. We want to ensure that your new site is going to be an asset for your business for many years. We start by creating a design of the homepage and inner page template. Upon client approval, we program the site. When initial programming is complete, we upload and format your content, test everything, make some final adjustments, and launch your new site. The whole process takes about 4 weeks.

Question
How much of my involvement do you need?

Answer
While we strive to do as much of the heavy lifting as possible, so you can focus on running your business, you do need to be a part of the process. We need input from you at the beginning, and on an ongoing basis. There’s going to be content we need from you, such as photos and descriptions of your work, reviews from your customers, and so on. And you’re going to need to track your leads to see which ones convert into sales, so you can give us feedback on lead quality. We encourage monthly review calls with each of our clients to ensure that our marketing efforts are aligned with your business goals.

Question
How do we communicate?

Answer
We use Basecamp, which is a simple online project management tool, to ensure that all communication is organized and easy to reference. We are available by phone and email during normal business hours, and we reply promptly to all communications. We encourage all of our clients to make time for monthly marketing review calls, so we can be sure that the marketing we’re doing is continually aligned with your business goals. And we love video calls, so if you do too, we can do those.

Expectations & Results

Question
How many leads can I expect from your service?

Answer
We spend the time upfront to learn about your business, learn where you are now, and learn about the goals you have for your business. The marketing plan we put in place for you is designed to get you the results you need. The number of leads you need drives the investment, based on how many resources we need to commit to your campaign.

Question
Why is your service better than others?

Answer
Our service generates a consistent flow of exclusive, high-quality leads for your business. Third party lead gen services may flood you with a high quantity of leads, but they are not exclusive to you. Because we’re building a marketing funnel specifically for your business, we are able to serve ads to different segments of your market to engage them, build awareness about your business, and communicate the unique value you provide. This strategy results in prospects contacting you who are pre-conditioned and pre-sold on your value, rather than prospects who are looking for the lowest price.

Question
How can I be confident you can actually deliver?

Answer
We work only in your industry, and have worked with dozens of companies similar to yours, so we have developed strategies that work to get our clients results. Not only do we understand your business, but we understand how your prospective customers are doing their research, evaluating their options, and actually making purchasing decisions. By tailoring your marketing to your ideal prospective clients, we are able to generate higher quality leads for you. Plus, we have no long term contracts; everything we do is month to month. So we’re incentivized to work hard and generate results for you every month.

Question
What kind of results can I expect?

Answer
Our goal with every client is to get you at least a 10X ROI on your marketing investment. So, if you are investing $5,000 per month, or $60,000 per year, our goal is to help you generate at least $600,000 in new business.

Ideal Clients?

Question
What types of construction companies do you work with?

Answer

  • An established residential or commercial construction company
  • Has a plan to grow
  • Is operationally sound (can actually handle growth)
  • Is currently spending at least $30,000 per year on their marketing
  • Is not getting a positive ROI from their marketing efforts
  • Is frustrated because they have worked with several web and marketing companies, but they have never been able to generate the leads they expected or that they were promised
  • Understands that if they can get their marketing dialed in, they can grow their company significantly

Question
Do you work with companies who are just starting out?

Answer
Typically, no. We have found that, with companies just starting out, there are too many things that need to be done and the business usually does not have the resources to dedicate to marketing at this level. For a business to fully benefit from our services, they need to be operationally sound, have a solid sales process, have capacity to handle an influx of new business, and systems for tracking everything. Our services are best suited for established companies who are looking to increase marketing share and/or expand into new geographic areas.

Question
Do you work with any non-contractors?

Answer
We work 100% in the construction industry. Most of our clients are construction companies. However, we do work with suppliers, manufacturers, and other service providers to the industry when there is a good mutual fit. Most of the marketing strategies are similar, so if you are a business that serves the construction industry, please inquire and we will determine if we are able to add value.

Question
Do you work with clients anywhere?

Answer
A majority of our client base is in the United States, but we do have a handful of international clients. Because we work only in the construction industry, we have developed marketing campaigns that drive results, regardless of where you are located. We take the time to get to know your business, your particular market, and do enough research to make sure the marketing plan we lay out for you will be successful for you.

What Is Included (And Not Included)?

Question
Is content creation included?

Answer
Content creation is not included in our services. We use your existing content and can re-purpose it for your website and campaigns. We do create all ad copy and art work. If you need content created, such as website copy, landing pages, eBooks, or articles, there is an additional charge.

Question
Do you build custom websites?

Answer
All of our websites are customized to suit your individual business. We develop unique messaging and designs that help differentiate your company and encourage website visitors to convert into leads. Our standard websites include one design and one iteration of that design. If you require more back and forth, and multiple unique inner page templates, we can provide a custom quote. Full custom site builds start at $20,000.

Question
Do you offer a guarantee?

Answer
Yes. If for some strange reason, Contractor Dynamics can’t increase your quality lead flow within 90 days of our engagement, we’ll send you your money back. IN ADDITION, we will personally send over a free video rundown of what we tried, why it may not have worked, and new strategies to explore. If you want to work with another marketing company, we’ll happily coordinate with them so they can get up to speed fast. Because at the end of the day, our mission is to help good businesses grow. You’ll walk away with our top professional recommendations, things to look out for, and questions to ask.

Pricing & Payment

Question
What do your services cost?

Answer
There is an initial investment to set everything up. This typically ranges from $5,000 – $15,000, and includes your website build, setting up your ad campaigns, and building out your online marketing funnel. The monthly investment to manage the funnel that will generate the new business you need ranges from $2,500 – $10,000.

Question
What are the payment terms?

Answer
For the initial setup, we require 50% deposit to get started, with the balance due upon completion of the initial work. For the ongoing work, we set you up with automatic recurring credit card or Paypal payments on the first of each month, payable in advance.

Question
How do I pay for my ads?

Answer
We will ask you to enter your credit card info into the ad platforms (Google AdWords, Facebook, etc.). You will automatically be charged by those companies on a monthly or bi-monthly basis. We set daily and monthly ad spend limits to ensure you remain within your budget.

Getting Started

Question
How do I get started?

Answer
We will send you a simple agreement to review, along with an invoice for the deposit. Once those things are taken care of, our project management team will schedule a kick-off call to get some more info from you and get everything started.

Question
How long does it take to set everything up?

Answer
Typically, one month. We will begin by asking you to send us all of your content, and we will help organize it. Once we have your content, the turnaround time is one month. This includes designing and building your website, setting up your marketing campaigns, building landing pages, setting up lead-tracking, and more.

Question
Can I purchase the set-up without the ongoing maintenance?

Answer
Yes, however we don’t recommend it. We are an experienced team of marketing professionals working on managing and optimizing your campaigns. While online marketing is sometimes sold as a DIY service, we rarely see it done properly by a business owner. If you want to manage everything yourself, we strongly recommend you or someone in your organization dedicating at least 3-4 hours per week to work on everything.

Question
Do I own everything that you create?

Answer
You will always own and have 100% access to everything that we create on your behalf, including website, ad campaigns, and content.

Question
Will I be able to make changes to my own website?

Answer
Yes. We build our sites on the WordPress platform, which is the world’s leading content management system (CMS). When we launch your site, we provide a comprehensive tutorial so you can manage the aspects of your site that are important to you.

Question
Who hosts my site?

Answer
We can host it wherever you want. If you already have a hosting plan in place, we can use that, as long as it is suitable, secure, and fast. We also have a server at WPEngine.com and can host your site there for a small additional charge.