This article was written for contractors who are considering building a new website, but they’re not sure whether that website will produce an ROI.
Whether you’re doing online advertising or not, the quality of your website, and how well it is optimized to convert visitors into leads, has a direct impact on your bank account.
How Do Your Prospective Clients Evaluate You?
Let’s imagine a scenario: you’re a medium-sized contracting business who’s seeking to expand your scope and pull in more high quality clients, resulting in higher paying jobs for you and your team. Perhaps you want to push into a new area, or start offering a new type of service, so you reach out to a company that handles lead generation and online marketing.
That’s a great step! But have you considered your website lately? Even the best online marketing and lead generation campaigns are not going to result in top-quality leads if your website isn’t strategically designed to turn your visitors into customers. If you have an older website – or worse, no website at all – you’re losing out on a large chunk of the clients you’re trying to attract, and missing out on a ton of opportunity to make more money.
Your 24/7 Salesperson
Having a website that’s strategically designed to be intuitive, engaging, and effective can drastically increase the amount of quality leads that you receive. It’s like having someone available 24/7 to answer customer questions and gather contact information that will lead to one-on-one conversations.
One of the most important aspects of a well designed website is making sure that your site is designed solely with the client in mind. You want a site that’s got easy-to-find information, no matter where your customer starts off. Something that includes effective CTAs (calls to action) that make a customer feel as though there’s nothing to lose and everything to gain from providing you with their contact information.
You want to make sure that you’re using a multi-tiered strategy; for instance, if a customer comes to your page from a blog you shared on social media, you want to give them an easy opportunity to get more information without having to search for it.
You also want to be sure that your website is mobile-optimized. As more and more people browse the internet on their phones and tablets, having a website that’s slow to load or difficult to navigate on a mobile device can cost you valuable clients. Not only that, it can also cause your website to rank poorly on Google, as search engines have begun to penalize sites that are not mobile-optimized.
Why Have a Website That’s Designed to Convert?
You may be asking yourself “well I already have lead generation, I have online marketing, isn’t that enough? Why do I need some updated, fancy website?”
The simple fact of the matter is that in today’s world, a potential customer will assess you based on the quality of your website before they assess you on an individual level. Your website is an extension and representation of your business. It’s a place where you can post photos and reviews, provide information, and build trust with your potential leads, and it’s where they will look before deciding whether or not to contact you. If your website is a single, outdated landing page with minimal information, or is so poorly designed that it’s impossible to navigate, you’re going to be missing the chance to connect with the clients who could potentially take your business to the next level.
Furthermore, you’d be surprised how successful a modern website can be in conjunction with high-quality online marketing and lead generation services. By focusing on inbound marketing – that is, pulling potential clients to you through social media, SEO and SEM best practices, blog articles, white papers, etc – you can better hone your lead generation efforts and make sure that you’re getting what you’re paying for. A better website that defines the customers you’re looking for and the work you do can help narrow the focus of your lead generation, resulting in more leads that turn into jobs and fewer leads that turn into headaches.
Get More – And Better – Business
When you work with Contractor Dynamics, we will create a website for you that is well-constructed, mobile-optimized, and designed with your ideal customer in mind. Check out our contractor website portfolio.
Our goal is to turn your lead generation efforts into lead generation successes (actual $), getting you improved results with your marketing campaigns and boosting your business so that you’re working with the customers you want and doing the jobs you love.
Don’t let effective online marketing go to waste. Improve your lead generation and connect with the clients you really want by contacting us today. We’ll schedule a call with you and discuss your options, then create the perfect website for your business so you can make more money from your advertising.