Contractor website prices range anywhere from a $500 for a template to well over $50,000 for a top-of-the-line, custom site.
(The websites we build for construction companies tend to be in the $5,000 to $20,000 range.)
What Should A Website Cost?
There’s no one answer for that. Construction companies are different and have different goals. We like to start out by asking contractors, “What is the goal of your website? What are you hoping to get out of it? What role do you see it playing in your business?”
If you’re just starting out, you have many expenses, so it doesn’t make sense to go all-in and spend $20,000 on a website. On the other hand, if you’re an established business, you don’t want your business to be represented by a hastily constructed $1,000 template website.
We approach all of our client relationships strategically, so the only way for us to make the proper recommendation for you is to learn about your business, where you are now on the web, and what your goals are. Get in touch with us if you’d like to discuss your situation and hear our recommendations.
However, it’s always useful to have ballpark numbers so you can plan and budget, right?
Our contractor clients tend to fall into three categories:
- A new company, or an existing company that’s trying to establish itself online
- An established company looking to grow to the next level
- A larger more established company that’s looking to grow significantly and also attract the highest quality talent (commercial construction companies often fall into this category)
Read on to learn what category you may fit into…
A Company Looking to Get Online For the First Time
If you’re just starting out in business, or if you’ve been in business, but have never had a web presence, you need a presence on the web to serve as a hub for all of your marketing efforts (even if that’s just word of mouth). Consumer buying behavior has shifted. These days, people want to do their own research, learn about their options, and make their own decisions. A website enables you to showcase your work and capabilities, and also build trust and credibility in the form of reviews and social proof.
Even if someone is referred to you by their best friend, they are still going to go online and do their own research. Having a nice, modern, professional website reinforces the power of that referral and helps you get more phone calls.
You’re likely in this position if you think you’ve lost at least a few good leads because you don’t have a website.
Recommended Budget: No more than $5,000.
What to Look For: A great starter website will have the following elements:
- A website that can be up and running in a few weeks.
- Is easy to navigate – Ideally you want a site that’s designed specifically for contractors, where you can showcase your work and capabilities, and make it simple for people to contact you.
- Has only a few pages – No need to go crazy at this point. Your site should have the basics – Home, About, Services, Reviews, Contact
- Has crisp photos – We live in a visual world. People would rather browse through your project photos than read about how great you are.
Example Business: Joe’s Plumbing
Joe has worked for other plumbing businesses for years, but has decided to start his own plumbing company. He’s been working plumbing jobs for about six months, and has had friends say that they’re recommending him, but hasn’t seen the resulting leads from those recommendations. One of Joe’s clients mentions to him that it would be much easier to recommend him if they had a website they could link to, especially on social media.
Joe would strongly benefit from a simple, clean website that lets potential clients learn about him and his business while allowing his satisfied clients to recommend him easily.
An Established Company Looking to Grow to the Next Level
If you’ve been in business for a few years and have a pre-existing website, but have noticed that your current site is not holding up to your competition or your growth potential, you likely need a more modern site that can provide a base for your online marketing. Your site may be dated, depending on when you had it built, and you haven’t really relied on any marketing, but you want to grow your company and focus on a higher-end market.
Being able to have a professional, customized website to use as a landing platform for your search and display ad campaigns, Facebook advertising, and other methods of marketing will help you continue to grow successfully and generate a steady stream of leads.
You’re likely in this group if you’re ready to generate more business from your site and recognize the need for a website that’s mobile-optimized and provides more specific information to your customers.
Recommended Budget: $5,000 – $10,000
What to Look For: A great website for business growth will include the following features:
- High-quality design – You’ll want to move away from a standard template style to truly distinguish yourself from the crowd. This will allow you more pages, video embedding, and included mobile optimization.
- Professionally written website copy – Using a professional copywriter ensures that your website content is both engaging and findable by search engines, which means persuading people to hire you while simultaneously making good use of on-page SEO.
- Tracking for marketing – You want to make sure you’re getting the best results for the money you spend on your marketing. Your site should incorporate quality website analytics and phone tracking so you can see what’s working for you and what isn’t successful.
- Additional trust-building features – Crisp photos (and videos, if available), social feeds, reviews (if you have them), and a clean, easy-to-navigate interface.
Example Business: Adam’s Custom Kitchen Remodeling
Adam runs a custom kitchen remodeling business in Charlotte, NC and has been in business for 15 years. He’s got a decent customer base, but has never really had a comprehensive marketing plan. He had a website built for him years ago, but hasn’t taken the time to update it, so it’s dated and doesn’t perform well for mobile users – a big disadvantage in the current market.
Adam wants to double his company in the next five years and is seeking to focus on high-end clients looking for big-budget kitchen remodels. He’d no doubt benefit from a website with location-focused content that fully displays his range of skills and experience while giving him a solid platform on which to base both his online and offline marketing.
A Large, Established Company Looking for Significant Growth and to Attract High-Quality Talent
If you’re established online with a trusted, high-quality business – for example, in home remodeling or commercial contracting – but want to take your business to the next level and differentiate your business from your competition, what you truly need is a custom-built site. Having a custom-built site will allow you to include features not used in the other levels, such as an HR section for people to upload resumes, slideshows, an interactive blog, a variety of videos, and more.
You’re likely in this group if you want a site that you can customize to your business’s exact needs and stand head and shoulders above your competition. Whether your goal is explosive client growth, finding the best talent to hire into your business, or a substantial push towards online marketing, a full custom site will provide you with the flexibility you need to be a market leader.
Recommended Budget: $15,000 – $30,000
What to Look For: A completely customized website that includes the following features:
- Customized site enhancements – Whether it’s a video gallery, an all-inclusive help section, or an interactive blog, you want your site to stand out from your competition by including customized elements that highlight the benefits of your business and the skills of your employees.
- Careers section – If you want to attract talented employees to your business, having a customized careers section that highlights your available positions and allows potential workers to apply online can attract more qualified candidates to your company.
- Dedicated project manager – You want to work directly with someone to make sure everything you’re looking for is included on your timeframe while meeting your goals. Your project manager will help you integrate external systems, get professionally written content, and more, so that your site is 100% customized to your needs, and so that it can grow as you do to continue to accomplish your goals.
Example Business: True Comfort HVAC
Peter runs True Comfort HVAC and has owned his business for over 30 years. He’s one of the largest HVAC companies in the Atlanta metropolitan area, but wants to expand his business to include more of Georgia and to let clients know he’s now also certified to handle electrical work. He has a website that’s worked well for him in the past but that can’t handle all the features he’s looking for – besides adding new pages, he also wants to include a place for people to submit applications and streamline his HR process so his HR department can hire more technicians to accommodate his desire for expansion.
Peter has a marketing adviser, Lisa, and he’s passed the task of updating the site to her. Lisa’s looking for a company that can design a customized site for the company that contains all the functionality and design the company needs to expand. True Comfort would benefit from a fully customized – and customizable – site that can be updated over time to continue to accommodate their business growth and incorporate new services as they become available.
Don’t Forget Your Marketing
All of these website levels talk about the importance of marketing. Having a great website is a strong first step, but you need to consider the rest of your marketing plan and ensure it will help you turn website visitors into paying customers for your business.
Contact Contractor Dynamics today and let’s talk. We’ll help you with your website and your marketing, so that you can stop losing customers to your competition and start or continue to grow your business successfully.