Why Is a Website So Important for Your Painting Business?
To start, a website is basically an interactive billboard that allows your prospective customers to learn more about your painting business whenever they want. If your website is designed and built right, it will generate valuable leads for you around the clock. Think about waking up every day to a list of interested customers.
When a potential consumer first hears about your business, the first thing they usually want to know is if your business provides fair and honest work, offers services that they are interested in and most importantly, what previous customers have said about your business. This is why it is so critical that your website have a customer reviews or testimonials page.
According to a study conducted recently, 82% of all online shoppers have just as much faith in online reviews as they do with personal referrals and recommendations. By making sure that your website is built with a customer reviews or testimonials page, potential customers will trust you before they even meet you.
Small businesses that have had success with word of mouth advertising and referrals may feel that a website is not necessary. Unfortunately they are mistaken. Even if word of mouth advertising and referrals have produced many leads for your business in the past, like mentioned above, a website is still a valuable tool, because it works to promote your painting business 24 hours a day.
With Painting Contractors
After you decide to have Contractor Dynamics design and build a website for your painting company, we schedule a complimentary consultation with you. During this consultation, we conduct research on your business and determine your current online presence. From there, we perform a GAP ANALYSIS where we analyze where your business stands in the industry, what are the goals for your painting business and how those goals can be achieved in the most effective manner.
Launching a new website is definitely a wise decision and we want to ensure your site is producing leads from potential customers. To guarantee that your new website does in fact generate multiple leads, we do further research by analyzing the level of competition in your geographic area and the challenges that come with getting ranked by Google in your desired geographic area. We also look at opportunities that exist to grow your business.
Once all of our research is complete, we begin to design a plan for building your new company website. We decide where to position it, so consumers can locate your business when they are searching online for painting services.
Here’s What’s Included in Every Painter Website
Mobile Responsive Websites for Painters
When you receive a lead, it is best to respond as soon as possible. Customers like a quick callback. That is why it is absolutely necessary that your website is optimized for mobile viewing. For your website to be capable of this, it needs to be built with responsive web design.
What does responsive web design mean? In the past, a website and its mobile version were two separate platforms. Today, the two are one. Instead of making changes to two different platforms (website and mobile website), responsive web design allows you to make content updates and site changes from either your computer or your mobile device.
Another benefit of making sure your website is mobile friendly is the specific market you’ll hit. Today, people use their mobile devices on a regular basis to search for painting services and then schedule these services. In fact, there is a 50% chance that when a customer visits your website, they will be doing so from a smartphone or a tablet.
If your website is not mobile friendly, there is a big market your business is not optimized to reach. Here at Contractor Dynamics, all of our websites are built to not only be mobile friendly but to also look and function just as well as when a potential customer visits your website from a desktop computer or laptop.
Ready For Your New Website?
Reviews Are Crucial for Painter Lead Generation
As mentioned above, 82% of all people looking for products and services online believe customer reviews are just as reliable as referrals from family and friends. This is the reason why your website will need to have a customer reviews or testimonials page.
When you have Contractor Dynamics build a website for your business, we use licensed software that automatically requests and generates reviews from customers who have used your painting services. To do this, the only information you are required to supply us with is the customers’ names and email addresses that your business has already provided service to. This software then automatically requests reviews and publishes your positive reviews online. Any negative reviews are emailed directly to you so you can follow-up with those customers.
Best Practices for Painter Website Design
The best way to look at your website is as a small piece to a much larger marketing strategy to promote your business to an online audience and generate leads from prospective customers looking for painters.
Here at Contractor Dynamics, we are more than just your average website company. We are a marketing agency that works with all kinds of contractors including painters. We have managed many accounts over the years and have the experience to understand what works and what does not. We also test and implement all of the latest website design features, so you have a better built website than your competition. A better website means more leads and increased business.
- Mobile Responsive Design
- Relevant Local Content
- Strong Calls to Action (CTAs)
- Personality & Differentiation
- Positive Reviews
- Simple Navigation
- Authoritative Branding
- Effective Contact Forms
What Do Painter Websites Cost?
There are several website companies on the market that provide customers with several free options. The problem with these websites is the fact that they just do not generate as many leads as a well built site. Some of the companies that offer these free options include Wix, 1and1, and SquareSpace.
On the other hand, business owners can pay up to $50,000 for higher end websites. However, these websites are usually used for large companies that are looking to expand their businesses into different market segments across many geographical areas.
We have built many high end websites for clients, but it is our $2,500 to $5,000 websites that are popular with many painters and contractors due to the fact that they are well-functioning, visually appealing, easy to navigate, generate quality leads and cost effective for your marketing budget.
Painters that already have a website can expect to pay near the $2,500 range. When a business owner already has an existing website, there is not as much research and content creation needed. The current website information often can be implemented to the new website. On the other hand, if this is your first website, you can expect to pay near the $5,000 range due to the extra work involved in researching your market and creating content to optimize your website.
Contact Contractor Dynamics today, and let’s get started on building a new website to promote your painting business. You can expect to receive a website that’s not only attractive and built with state-of-the-art features, but one that also generates targeted, quality customer leads.
Check Out Some of Our Contractor Website Designs & Case Studies
Are You Losing Out on Business Because Your painters Website Doesn’t Generate Quality Leads?
We build websites for painters that…
- Look Great
- Generate Leads
- Don’t Break the Bank