Why Is a Website So Important for Your Plumbing Business?
First, a website is your 24/7 storefront where your prospective customers can learn about your business on their own time. And if you set things up the right way, you can even generate leads while you’re working or sleeping. There aren’t many better feelings for a business owner than to check your email and see a bunch of new leads in there that came without you doing much work.
Your website is the only place where your prospective customers can interact with your business and where you can build that Know, Like, and Trust that are so important in service businesses.
At a basic level, when someone is referred to your business, the first thing they are going to do is do a search for you online to learn more about you. What are they looking for? They want to see that you’re a legitimate business, not just a guy in a truck. They want to see what types of services you perform – do you do the type of work they’re looking to have done? And they want to see that you’re trustworthy, in the form of online reviews and testimonials.
Studies show that 82% of consumers trust online reviews as much as a personal recommendation. That’s huge! Your website is the perfect hub to display all of your customer reviews, which make you more trustworthy.
So even if your business is all Word of Mouth (which is fantastic), a website is only going to help you. How many people have been referred to you, but haven’t called you because you either don’t have a website or the site you have does not represent you and your business the way you want it to?
Taking things to the next level, if you’re looking to generate leads from people looking for local plumbers online, a website is your best opportunity to generate those plumbing leads. We don’t recommend relying on third party lead generation sites. While they can help your plumber lead gen efforts, too many companies rely on them exclusively. The problem is that when you stop paying them, you stop getting leads.
On the other hand, if you invest the proper time and money to build up your website so it generates leads on its own, that is an asset you will always own and control. Even if you do use third party lead gen sites, prospective customers still want to click through to your website to learn more about you. If you don’t have your own website, you’re simply leaving money on the table.
The benefits of an awesome website for your plumbing company are immeasurable. Sure, a website is not going to single-handedly change your business overnight. But it is one key part of the puzzle to taking your business to the next level.
How Contractor Dynamics Works With Plumbers
When you sign up for a complimentary plumber website consultation, we get to work doing some research about your company and your web presence. The first step in our process is to do a GAP ANALYSIS, where we determine where you are now, where you want to be, and how do we most efficiently close the gap between the two.
We understand that most plumbers don’t just want a fancy new website. You want what that website can deliver, which is your phone and email inbox blowing up with leads.
So we take the time to figure out how strong your web presence is, what the competitive landscape looks like, how difficult it is to rank in your target geographic area, and what the opportunities are to generate more business.
From there, we can formulate a plan for building a new website and positioning that website where your prospective customers are looking for your services online.
The only way that your website is ever going to generate any leads is if it is part of an overall marketing strategy. The best plumbing website as a stand-alone project is seldom going to get you the results you are looking for.
Here’s What’s Included in Every Plumber Website
Mobile Responsive Websites for Plumbers
A responsive website is one website that responds to the screen on which it is being viewed. Gone are the days of having one website for desktop viewing and a separate set for mobile devices! Good plumbing websites today don’t use templates, but are built with responsive web design. This means that you only have to make changes and updates to one site. And any optimization you do to your site will benefit you, regardless the type of device on which your website is being displayed.
A mobile friendly contractor website is so important because nearly 50% of your website visitors will be visiting your site from a mobile device, whether that is a smart phone or a tablet. If your site is not mobile responsive, you’re missing out on 50% of your potential business without even knowing it!
And let’s face it – when someone is looking for emergency plumbing services, they’re much more likely to be searching on a smart phone or a tablet. If you want to generate those types of leads, having a nice, strong website that is optimized for mobile viewing is crucial. If you’re trying to get by with a generic plumbing website template that looks like every other plumbing website out there, you’re going to find it difficult to differentiate and generate new business online.
Ready For Your New Website?
Reviews Are Crucial for Plumber Lead Generation
When people are researching plumbers online, one of the first things they are looking for are reviews of different plumbing companies. Whether the prospective customer knows you through a referral or has never heard of you before, he is going to evaluate your online reviews before making a decision on whether or not to call you.
What are your online reviews saying about your company and your services?
When you work with Contractor Dynamics, our team will be on your case to generate as many reviews as possible. But we also know how difficult it can be to actually get reviews from your customers. For this reason, we have licensed a software that enables us to automatically generate reviews from your customers on your behalf.
All you have to do is send us a list of first names and email addresses of all the customers you serviced during a particular month. We will enter them into our system and they will be contacted and followed up with to leave a review for your business. Positive reviews will automatically be published on the web, and negative reviews will be sent to you so you can respond accordingly.
As many as 90% of consumers evaluate online reviews before making a purchasing decision. Check out some more reasons why local plumber reviews are so important.
Look at the screen captures below from one of our clients to see how great positive reviews can make you look compared to your competitors…
Best Practices for Plumber Website Design
As we mentioned above, a website should be a part of a larger plumber marketing strategy, not just something hastily built in a weekend just to give you a presence on the web.
Of course we’re biased, but we believe it’s in your best interests to work with a marketing agency that specializes in websites for plumbers and contractors. We manage dozens of beautiful contractor websites, so we know what works and doesn’t work when it comes to generating leads for your plumbing company. Plus, we’re always testing and implementing new features that help our clients even more. We know what type of content works best, what types of calls to action get people to contact you, and how to beat out the other plumbers in your area for those top spots on Google.
All of our plumbing websites are designed with best practices to maximize not only the amount of website traffic you get, but to maximize the percentage of visitors who convert into leads (conversion rate). Check out our blog for contractor and plumber marketing ideas.
- Mobile Responsive Design
- Strong Calls to Action (CTAs)
- Positive Reviews
- Authoritative Branding
- Relevant Local Content
- Personality & Differentation
- Simple Navigation
- Effective Contact Forms
What Do Plumber Websites Cost?
Plumber website prices range anywhere from $0 to well over $50,000 for a first class, custom site.
On the lower end, there are free or almost free options, such as Wix, SquareSpace, and 1and1. Those can be DIY options if you know your way around the web and have built a website before. But in our opinion, those types of sites aren’t going to do a good job of a) representing your company the way you want, or b) generating leads.
Plumbing companies that would spend tens of thousands of dollars on a new website are established companies who are doing well in their market and are looking to expand into new markets.
While we have done plenty of high end custom sites (get in touch if that’s what you’re looking for), we realize that the majority of plumbers are looking for a professional site that can generate new business for them, without breaking the bank.
The plumbing websites that we build range from $2,500 to $5,000 all-in. If you have an existing site and some content, you’re most likely going to be on the lower end of that range. If this is your first site and you need us to develop all the content for you, you’re going to be towards the higher end of that range.
All of the prices that we quote are fixed-price. We don’t believe in hourly charges or in nickel-and-diming our customers. We want all expectations to be on the table from the very beginning. That’s the only way to build long-lasting, mutually-successful relationships.
Plus, if we build you a website, we like you to think of it as the last site you will ever need. This is because we work only with plumbers and contractors and we’re constantly testing and rolling out new features that not only make your site look better, but help it generate more leads. Gone are the days when you need to pay to have a new website built every few years. With our websites, you can rest assured knowing that your web presence will always be cutting edge and at least a few steps ahead of your competitors.
Check Out Some of Our Contractor Website Designs & Case Studies
Are You Losing Out on Business Because Your Plumbing Website Doesn’t Generate Quality Leads?
We build websites for plumbers that…
- Look Great
- Generate Leads
- Don’t Break the Bank