Why Is a Website So Important for Your Remodeling Business?
Having a well-built website in today’s market is critical to running a successful remodeling company. Print flyers, cold calls and newspaper ads are just not as effective methods of marketing these days. Although they can generate some business, it is nothing compared to what a website and an online presence can do for your remodeling business.
So, why are websites so important? A website is basically an online billboard that works for your business 24 hours a day, 7 days a week. Anytime a customer wants information about your business, they have access to it. Think about waking up in the morning, checking your email and seeing that you have received emails from potential customers wanting to know more about the services your business offers. That’s exciting, right?
When a customer first hears about your business, they are immediately going to do an online search for your website. Once they find your website, they want to learn more about your business to ensure it is legitimate, offers the quality services they are looking for and has received feedback from happy customers.
Did you know that a recent study showed that 82% of all online users rely on customer reviews just as much as they do personal recommendations? That’s right. If your business relies heavily on referrals and word of mouth advertising, integrating a website will only help your business succeed even more.
As mentioned above, a website gives potential customers access to your company information 24 hours a day and generates leads with little effort on your behalf. Some companies rely solely on third party lead generation sites to acquire leads. Although this can provide you with some business, once you quit making payments, the leads stop.
Another benefit to launching a website is the ability to reach a broad audience of people who have never even been referred to your company. When someone searches online for remodelers in your area, your website will be one of the search results that displays.
With Remodeling Contractors
Once you decide to have Contractor Dynamics create and design a website, we start by scheduling a complimentary consultation to collect more information about your remodeling business and determine the status of your current online presence. From there, we do a GAP ANALYSIS. A GAP ANALYSIS is a process in which we figure out where your business is now, where you would like your business to be and what is the best way to get there.
To guarantee your website produces results, we also look at the competitive nature of the industry, the challenges that come with getting high Google rankings in your desired geographic area and if opportunities exist for your business to increase its sales.
Once our team of professionals has obtained all the data we need, we will then start constructing a plan for designing your new company website. This plan includes where to position your website, so prospective customers can find your business when they search online for remodeling services.
Here’s What’s Included in Every Remodeler Website
Mobile Responsive Websites for Remodeling Professionals
In order to run a successful remodeling business in today’s world, it is essential that you are able to respond to your emails and make changes to your website all from your mobile devices. In the past, your website and the mobile versions of it were different online outlets. Today, websites are being built with responsive web design.
Responsive web design gives the website owner the ability to make changes to the site from a computer, tablet, smartphone or other mobile device. Instead of having a website and a mobile version of it, the two are now the same platform.
It is extremely important for a contractor to have a mobile friendly website because almost 50% out of all people searching the internet are doing it from their mobile devices. By not having a website with responsive web design, you are excluding yourself from a big portion of the online market.
Let Contactor Dynamics create a website for you that’s not only designed right but also optimized for mobile viewing. This will set you apart from the websites that are not built with responsive web design.
Ready For Your New Website?
Reviews Are Crucial for Remodeler Lead Generation
If your business relies simply on word of mouth advertising, incorporating a website would be very beneficial to the success of your company. In a study conducted, it was revealed that 82% of all online consumers have just as much faith in customer reviews as they do with personal recommendations. What does this mean for you? It’s very beneficial to have a website with a customer reviews or testimonials page.
Gathering customer reviews can be quite a challenge sometimes. That’s why when you have Contractor Dynamics create a website for your remodeling business, we incorporate a licensed software to obtain reviews from your customers. When you receive a positive review, the software automatically publishes the review online. All negative reviews are sent directly to you so you can follow up with the unhappy customer. To begin the process of creating a customer reviews page, all you need to do is provide our team with a list of the customers you worked for during a particular month. This includes both the customer’s first name and email address. We’ll use our licensed software to start generating reviews for your remodeling business.
Best Practices for Remodeler Website Design
If you are looking to just make an appearance on the internet, then having a website probably is not going to be very successful for you. Companies that truly benefit see their websites as a small part to a larger marketing strategy. For example, if one of your strategies is to reinforce that your business provides the most reliable workmanship in the area, you may want to promote a one year warranty on your website. Having customized content on your site helps increase your visibility to potential customers researching remodeling services online.
In addition to this, Contractor Dynamics is always testing out new website features and online marketing strategies. By doing this, we understand what works and what does not work for remodeling contractors. Our web specialists also know how to choose the most appropriate content for your website, generate leads and receive the best rankings on Google. We have a history of helping a variety of contractors successfully launch their very first business websites. Let us help you too.
- Mobile Responsive Design
- Relevant Local Content
- Strong Calls to Action (CTAs)
- Personality & Differentiation
- Positive Reviews
- Simple Navigation
- Authoritative Branding
- Effective Contact Forms
What Do Remodeling Websites Cost?
There are a few website companies on the market that offer free options. Some of these website companies include Wix, 1and1 and SquareSpace. Website design and development can cost a business owner anywhere from nothing to $50,000. However, companies that offer free options for developing business websites generally do not promote your remodeling business in a very professional manner and do not generate the quality leads that you want to receive.
On the other end of the spectrum, high end websites are generally built for large companies with many business units that want to explore other markets. Here at Contractor Dynamics, we have developed many high end websites for some very large companies. However, most of the websites we develop are in the $2,500 to $5,000 range and are built for contractors who want attractive, well-designed websites that generate quality leads all for prices that are in their budgets.
The process of building a new website for your business involves gathering your company information, project photos, customer reviews and other materials before the website can be designed. If this is the first website for your business, the cost will be near the $5,000 range. On the other hand, if you already have a website, there typically is not as much work involved because much of the content is already written. The cost of these sites is closer to $2,500.
Contact us today and let’s get started on your website!
Check Out Some of Our Contractor Website Designs & Case Studies
Are You Losing Out on Business Because Your Remodeling Website Doesn’t Generate Quality Leads?
We build websites for Remodeling that…
- Look Great
- Generate Leads
- Don’t Break the Bank