Everybody and their mother is on Facebook. You’re on Facebook, your daughter is on Facebook, hell even your dog is on Facebook. Did you know the average user spends anywhere from 2-3 hours a day on Facebook?
You know what that means for your business? That’s where your customers are hanging out!
There’s a ton of potential customers out there who want what you have to offer. And when you have a good strategy for marketing, the prospects you attract are more likely to be educated, qualified, and less likely to waste your time scheduling a “free estimate” only to go with one of your competitors.
In this article we’ll go over 3 ways Facebook Ads can help you generate high quality leads and grow your Construction Business, whether you do Remodeling, HVAC, Roofing, or anything in between.
We all know there’s no shortage of leads out there. You can go out today and buy as many as you want from the lead gen companies. But it’s those quality leads we’re all after. And Facebook marketing is an extremely effective way to get them.
1 – Beat Out Your Competitors
Chances are if you aren’t utilizing some form of online advertising, your competitors are beating you to the punch. Word of mouth business and referrals are great streams of leads, but think about the potential prospects that don’t have any connection to your brand. They most likely will pick up the phone and identify with whichever company they see first.
The good thing for you is that most contractors suck at online marketing. Because Facebook and Google pitch their ad platforms as do-it-yourself solutions, many business owners try to run their own ad campaigns, but don’t see any results because they don’t spend enough time to learn and execute the right strategies.
The companies who invest in learning the ins and outs of the Facebook ad platform, or hire a team of experts to handle it for them, have a huge advantage over 99% of contractors out there.
2 – More Qualified and Knowledgeable Prospects
How many prospects have you had call your sales team or your phone who were just fishing for information?
These calls usually go something like:
Prospect: Hello how much does it cost to replace my roof?
Sales Rep/You: It depends on a variety of factors, we could have a truck to your house to schedule a free estimate. What day and time works best for you?
Prospect: How about Tuesday at 2:30 in the afternoon.
And you know the rest. The estimate is scheduled, a quote is given, and that potential lead calls 5 of your competitors and goes with whoever is going to give them the cheapest deal, quality be damned.
But with Facebook Ad Campaigns, you can offer value to a prospect before they contact you. This value can be provided in the form of a helpful blog post or checklist that your prospects read or download prior to contacting you. Thus, you are building relationships and brand awareness that your competitors and lead gen sites like HomeAdvisor and Angie’s List just don’t provide.
3 – Extreme Targeting and the Ability to Track Your Results
With other forms of traditional marketing such as billboards, yellow pages, and radio ads, you blast your name out to every Tom, Dick and Harry who may be interested in what you have to offer, or couldn’t even give a damn about you or your business. It’s also a crap shoot; you take a chance and roll the dice, maybe you’ll get 40 leads, maybe you’ll get nothing. There’s no consistency.
Facebook Ads allow you to target specific users who are more interested in what you have to offer, and you can also track your results exceptionally well. Facebook provides a Pixel, which is a snippet of code, that tracks who did what on your website and when. You can track exactly what is driving your prospects to pick up the phone and basically beg you to do their project.
Because you’re targeting a very specific audience and providing value before asking for their contact info, the result is a more consistent flow of higher quality leads for your business.
How to Make This Work for Your Business
By now, you’ve probably read several articles on Facebook ads. And you’ve probably even tried them, either on your own or with a marketing company. But you haven’t yet seen the results that others seem to promise, right?
The fact is that making money from Facebook takes a lot of work and expertise. We have built a system that delivers profitable leads to our clients over and over again. If you would like to explore how we can help you turbocharge your quality lead flow and make a lot more money in your business, schedule a call and we can see if this service is a fit for you.