Leverage Social Media Advertising to Grow Your Business

Facebook offers amazing opportunities to get in front of your ideal clients and generate more business opportunities on a more consistent basis. It’s a very well-known advertising channel, but often misunderstood, which is why most construction companies that DIY their Facebook don’t see results.

But the fact is, when done properly, Facebook Marketing can be a significant source of new revenue for your construction business.

The real power of Facebook lies in the amount of people you’re able to reach and the targeting options available. The average American spends 10 hours per day in front of a screen, with half of those hours (5) on a mobile device! Put simply, Facebook is where your next customers are spending a massive amount of time and attention.

With Facebook, you have the unprecedented ability to reach tens of thousands of people in your market with your messages and offers…and you can track everything so you know exactly what’s working and what it’s costing you.

Examples of how Facebook Advertising can be used include:

While Facebook is great, the problem is that just posting on your Facebook page isn’t going to get you anywhere. The average reach of a Facebook page post is only 2.5% of people who like your FB page. And while you might get lucky boosting the occasional post, boosting is usually a waste of money.

Facebook Advertising, on the other hand, enables you to precisely target the people you want as customers and market directly to them. Rather than leaving your lead gen to chance, you can create compelling and targeted offers and get in front of your market more frequently.

Done-For-You Managed Facebook Advertising for Maximum Returns

While it’s possible to run your own Facebook Advertising, it requires a lot of work and a high level of expertise. In fact, Facebook makes changes to its advertising platform weekly, so it’s a constant moving target.

We at Contractor Dynamics manage Facebook Advertising for construction companies throughout the country. We have developed systems that generate consistent results – in the form of leads and jobs – for our clients.

If you’re like most companies we know, you’d rather focus on what you’re best at and hire a company like ours to manage what we’re best at.

When you’re evaluating whether to hire a company to manage your advertising, the two most important questions are:
  • What results can I expect?
  • Can the marketing company really deliver on their promises?

When looking at a service like this, it’s helpful to view it in terms of Return on Investment (ROI). If you’re investing $5,000 every month to bring in $50-100,000 in new business, it makes a lot of sense. Facebook advertising is insanely popular and profitable right now because of the ability to track everything and attribute new revenue to specific ads.

When you’re considering working with a marketing company, make sure they provide you with a strategy, budget, timeframe, and accountability. And make sure they have experience getting results for companies like yours.

At Contractor Dynamics, we work only with construction companies, we have a proven track record, and we have no long-term contracts (we want to focus on results; not locking you in).

Real Customers Getting Real ResultsWe have worked with hundreds of contractors throughout the United States and we have built a fantastic team to ensure our contractor lead generation service is second to none.


  • What does it cost?

    Our clients are investing an average of $5-10,000 per month in their Social Media Advertising. We charge enough to generate results. If you’ve paid for online marketing in the past and have not seen results, you probably paid a fraction of this. It’s like trying to paint a house with a single gallon of paint – there’s a minimum that you need to do the job right.

  • Is this service right for me?

    This question usually comes down to simple math. What is your potential return on investment (ROI)? If you’re spending $5,000/month to make an additional $50,000, it probably makes sense. This is a calculation we will go over in our initial call. We really do want you to be successful.

  • Are there long-term contracts?

    No. Everything we do is on a month-to-month basis. We believe in keeping our clients by generating results, rather than by lock-in agreements.

  • Do you work with my competitors?

    Due to the competitive nature of online marketing, we can only work with one contractor per trade per geographic area.

  • Are there any businesses you don’t work with?

    Plenty. If we don’t think we are in a position to generate lasting results for you, we will not bring you on as a client. While FB is awesome, it's not the right fit for many businesses. During our initial call, we will make a determination whether we can work with you.

  • How long does it take to see results?

    In some cases, as quickly as a month. In most cases, it takes a couple months to see substantial results.

  • Can I see a list of client references?

    Absolutely. If, after our initial call, we both decide to move forward, we will provide you with a list of our client references whom you may contact.

  • I want to sign up, but I have more questions…

    We’ll be happy to help. Visit our contact us page to send us a question or schedule a call with a member of the Contractor Dynamics team.

  • Once this is set up, can I manage it myself?

    We wouldn't recommend it. Our team of professionals spends a few hours per week on each clients' advertising campaigns. Facebook is changing things up almost weekly, so it's crucial to stay on top of changes and make adjustments to your campaigns.

  • When can you begin?

    We're ready when you are!

  • I need a new website – can you help me?

    Yes. We build lots of websites. A well-optimized website is the foundation for online marketing success. For monthly marketing clients, we offer our websites at a preferred rate.

  • How many leads will I get?

    It depends on your trade, your geographic area, monthly search traffic, and other factors. During our initial call, we may provide an estimate to help you calculate expected ROI.

  • How much work is involved on my end?

    Our services are designed to do most of the heavy lifting for you, so you can remain focused on what you do best – running your business. We will require some information and input from you up front, but on a monthly basis, we will handle nearly everything. Learn more about our Online Marketing Process.