Why Is a Website So Important for Your Architecture Business?
Are you looking for a way to grow your architecture business? If the success of your business is attributed solely to word of mouth, print flyers and newspaper ads, then it is time to think about having Contractor Dynamics design and build a website for your business. Although referrals and print advertising are still effective, there is a huge portion of the market that you are missing out on by not having a website.
Websites are basically interactive billboards that work for you 24 hours a day. They allow visitors to have access to your company information around the clock. When a potential customer originally hears about your business, they naturally want to know more about you. By having a website, a potential customer can obtain information about your business any time, including the services you offer, current promotions, examples of projects you have completed, and reviews and testimonials from happy customers. Imagine checking your email first thing in the morning and seeing emails from potential customers asking for more information about your business and services. Sounds great, right?
In a recent study, a large group of online shoppers were tested on the effectiveness of online reviews. 82% of the people who were tested said that they have just as much faith in online customer reviews as they have in personal recommendations. In addition to this, almost 50% of all online consumers research companies from their mobile devices, such as their smartphones and tablets. So, what does this tell you? If you do not have a website for your architecture business, you are missing out on a large market segment of prospective customers.
The number of leads your website can generate will amaze you. Here at Contractor Dynamics, we have years of experience testing and implementing new website technology, designing beautiful contractor websites and getting our clients to rank high on Google. We are your website professionals.
With Architects & Designers
Let Contractor Dynamics create and design the perfect website for your company. We begin by setting up a free consultation between you and one of our professionals. During this consultation, we perform research on your business and determine your current web presence. After that, we also perform a GAP ANALYSIS. This analysis allows us to figure out where your business is now, where you want it to be and how we can make this happen in the most efficient and effective way possible.
To add to this, we analyze the competitive makeup of the industry, the probability of getting ranked by Google in your targeted geographic area, and if opportunities exist for your business to increase its sales. Once we have this data, we begin to construct a blueprint of your website and after it is complete, we position your new website in the best place to attract prospective customers looking for an architect.
Here’s What’s Included in Every Architect Website
Mobile Responsive Websites for Architects
In the past, a company’s website and the mobile version of it were two separate platforms. Today, websites are being built with responsive website design. This means that both of these platforms are now run as one. By having a website that’s mobile responsive, you now only have to make changes to one website instead of two.
In today’s market, it is essential that you have a mobile friendly website to promote your architecture business. As mentioned earlier, nearly 50% of all online consumers search the internet for businesses and services they need from their mobile devices. If your website is not optimized for mobile viewing, you are missing out on a lot of valuable leads and potential business.
Ready For Your New Website?
Reviews Are Crucial for Architect Lead Generation
Relying simply on forms of advertising like flyers, cold calls and newspaper ads is just not as effective as it used to be. In order to run a successful architecture business, it is essential that you have a company website with a customer reviews or testimonials page.
Did you know that 90% of consumers read online reviews before they make a decision on whether or not to purchase from a particular company? That’s why here at Contractor Dynamics, our team of professionals will work hard to generate as many testimonials and customer reviews as we can for your business. We use a licensed software that helps us do this. All we require from you is the name and the email address of all the customers you served in a particular month and we will start requesting and generating reviews from your customers.
Once the reviews start coming in, the positive ones will automatically be published online for your website visitors to read. All the negative reviews will be sent to you by email, so you have the chance to respond and follow up with unhappy customers.
Best Practices for Architect Website Design
Creating and launching a website is only effective when you incorporate it into a large marketing strategy. If you are looking to simply appear on the internet, you probably will not get much out of your website. Contractor Dynamics is more than a website company. We’re a marketing agency that creates and builds websites for architects, designers and contractors.
Over the years, we have worked with many companies in the construction and design industry. We have and continue to test and implement new technology and website features. We understand what works. This includes knowing what content works best for your business, what kinds of ‘call to actions’ to use to get your customers to contact you and how to outperform your competition for those prime spots on Goggle.
When we develop a website, we build it with the goal of maximizing the amount of online consumers that visit your website in addition to increasing the percentage of visitors who turn into leads. Our blog has lots of great information for ways to market your architecture business.
- Mobile Responsive Design
- Relevant Local Content
- Strong Calls to Action (CTAs)
- Personality & Differentiation
- Positive Reviews
- Simple Navigation
- Authoritative Branding
- Effective Contact Forms
What Do Architect Websites Cost?
There are multiple website companies on the market today that provide customers with various free options. Examples of these website companies include 1and1, Wix and SquareSpace. To design and launch a quality website, the price can range anywhere from zero to $50,000.
Websites that provide customers with free options do not work well in truly reflecting your business, and they are just not as successful in generating quality leads. On the other hand, high end websites are typically designed and created for larger companies that are wanting to breakout into other markets or have many smaller companies under them.
At Contractor Dynamics, we have managed the accounts of many businesses over the years, and we have built a wide selection of high end websites. However, most of the websites we build for businesses are between the $2,500 and $5,000 range. The price depends on whether this is your first website or if you have an existing website. Business owners with existing websites do not typically require as much work and are near $2,500. The more work and content creation that is required, the closer you’ll be to a cost of $5,000.
We only work with architects, designers and contractors. Our typical business owners simply want a stylish-looking website that functions well and produces multiple leads. That is exactly what our websites do. If you are looking for a high end website, we can do that to.
Contact us today to schedule your complimentary consultation, and let’s get started on building your architecture business a brand new website.
Check Out Some of Our Contractor Website Designs & Case Studies
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