Why Is a Website So Important for Your
There are many reasons why a website is a very useful tool for commercial contractors. First, a website gives potential customers the ability to learn more about your business. This includes your services, your promotions and all the reasons why your business is better than your competition.
Another benefit to launching a website is the amount of leads it will generate. A website acts as a storefront and will advertise for you whether you are working or sleeping. In fact, your website will generate leads 24 hours a day, 365 days a year. This includes weekends and holidays. Just think, with little effort at all, you receive multiple leads every time you check your email. Now that’s a pretty good feeling.
There are many forms of advertising in the marketing world including business cards, flyers, newspaper ads and commercials. However, websites are the only form of advertising that truly allows your perspective customers to fully interact with your business while also building the Know, Like and Trust.
When an individual is referred to your business, whether it be by an ad, word of mouth or another form of advertising, the first thing they do is search for your business online. Potential customers do this to not only learn more about you, but to also see if your business is legitimate.
Websites that build trust
By searching for your business online, not only can they learn more about your business, they can also read online reviews and customer testimonials. In fact, recent studies have shown that people generally trust online reviews and testimonials just as much as a recommendation from a friend, family member or an acquaintance. That is a very big deal and is great news for your commercial contracting business.
Many businesses today are building their websites with a testimonial or customer review page, because these pages are so effective in producing leads and generating business. In addition to this, the more customer reviews and testimonials your website has, the more your commercial contracting business will appear as trustworthy.
Even if your business relies solely on word of mouth advertising, you can still benefit greatly from launching a website. Like mentioned before, a potential customer can visit your website either day or night and learn much more than they ever would from word of mouth advertising.
Another great aspect of launching your own website is the advantage you have over third-party lead generation sites. Although these sites can be a useful tool and generate leads for you, your leads will stop once you stop paying them.
By investing in your own website, you are constantly generating leads without the help of a third-party generation site. However, for your website to truly be effective, it is recommended that you invest the proper time and money into it. In the end, you’ll be happy you did.
Although a website is not an instant remedy, it is one step in the process to being an independent and successful business. With all the competition in the marketplace, the last thing you want is to be left in the dust of your competitors. Stay ahead of the game with a strong and well-built website.
When you contact Contractor Dynamics for your initial website consultation, our team of professionals begins by doing research on your commercial contracting business in addition to your web presence. Once we have completed the necessary research, then we perform a GAP ANALYSIS. A GAP ANALYSIS tells us where your business currently is, where you want your business to be and how we bring the two together in the most efficient manner possible.
Most contractors are not just looking for a fancy website. They want one that will generate leads and create business, and we understand that. That’s why it is our goal to make sure that when you have us create a website for you, you receive one that produces results.
To accomplish this, we consider several things like your web presence, the competition in the marketplace, what it takes to be one of the top companies in your target geographic area and the opportunities available to generate leads and steady business.
After we have all the data we need, the next step is to create a plan of action. This includes building your website right and positioning it where your business will most likely attract potential customers that are interested in the type of services that your commercial contracting business offers.
It is important to think of your website as one piece to a complete marketing strategy. By incorporating this strategy, you will generate the most leads possible. As an example, if your marketing strategy is to offer the most reliable work around, you may advertise on your website that all work comes with a solid warranty.
Here’s What’s Included in Every Commercial Contractor Website
Mobile Responsive Websites for Commercial Contractors
In today’s market, having a mobile responsive website is an extremely useful tool. For those that are unclear about this concept, mobile responsive websites allow potential customers to visit and browse your website from any mobile device such as a mobile phone, a tablet or another mobile device.
What does this mean for your business?
With the power of mobile responsive websites, a potential customer can search for your business, browse your website and learn more about your services all from the palm of their hand. This is important, because 50% of everyone that will be browsing your website will be doing it from a mobile device. By having a website that’s not mobile responsive, you are losing out on a lot of potential business.
In addition to this, mobile responsive websites also allow commercial contracting business owners to make changes on the go. It does not matter if your website is being viewed or modified from a laptop or a mobile device, it is all one website. This will not only make your life more convenient, it will also increase the effectiveness of your business, especially for businesses that offer 24 hour emergency services.
Ready For Your New Website?
Reviews Are Highly Important for Commercial Contractor Lead Generation
When a potential customer is looking for commercial contracting services, the first thing they are going to do is read several reviews from a variety of different commercial contracting companies. Whether a potential customer has heard of you or not, they are going to decide on what business is best suited for their needs by the reviews that they read. This is why having a customer review or testimonial page is so necessary.
When you hire Contractor Dynamics to build your website, we work hard to acquire as many customer reviews as we can. To do this as effectively as possible, we utilize a licensed software that allows our team of professionals to automatically gather reviews from people who have already used your services.
To do this, we request that you provide us with a list of customers that you have serviced during a specific month. This includes providing us with their full names and correct email addresses. Once we enter your customers’ information into our system, they are automatically contacted and asked to provide a full review. If a customer provides us with a positive review, that review will be published on your website automatically. On the other hand, if they provide a negative review, that review will be emailed to you, so you can respond the way you see fit.
Customer reviews, like mentioned before, are extremely important to the success of your business. Before hiring a company or making a purchase, as many as 90% of all customers will consider a commercial contractor’s published reviews.
Best Practices for a Commercial Contractor’s Website Design
As previously stated, your website should be a small piece to your complete commercial contracting marketing strategy. If you are launching a website to simply make an appearance online, you just will not get the most out of your website.
To take full advantage of your website, we highly suggest that you also work with a marketing agency dedicated to commercial contractors. Over the years, we have designed and built websites for businesses of all types. As a result, we truly understand what is effective and what is not. This includes knowing what kind of content works best, what types of calls to action get the best responses and how to outdo your competition.
In addition to this, we also make it a regular habit to test and implement state-of-the-art features in addition to building our clients’ websites that will get the most traffic possible while also taking advantage of the best practices for generating leads. When you trust Contractor Dynamics to design and build a website, you can feel great knowing that your business is in great hands.
- Mobile Responsive Design
- Relevant Local Content
- Strong Calls to Action (CTAs)
- Personality & Differentiation
- Positive Reviews
- Simple Navigation
- Authoritative Branding
- Effective Contact Forms
How Much Does a Commercial Contractor Website Cost?
When you want a custom built commercial contractor website, the cost will be anywhere from $0 to $50,000. For websites on the lower end of the price scale, you receive features like Wix, SquareSpace, and 1and1 that are either free or nearly free. These features may offer DIY options if you are educated in website building. However, we do not recommend it for businesses who want a well working website.
Although we can build you a high-end commercial contracting website, we typically design and build websites for commercial contractors in the range of $7,500 to $20,000. For customers who already have a website with quality web content, they are looking at a price around $7,500. However, for customers that are having our professionals design and build a brand-new site, they are looking at a price around $20,000.
When we quote you a price, you can feel confident knowing that it is always fixed. That’s our guarantee. You are never be charged by the hour, and you are never surprised by any hidden fees. We always stick to our original quote. It is just one of the ways we create strong friendships and long-lasting, successful relationships.
When we build you a website, we have the goal in mind that it is going to be the last website that you will ever need for your business. We have a long history of designing and building successful websites that not only create a generous amount of leads but are also state-of-the-art in every way possible.
Contact us today, and let us help you stay several steps ahead of your competitors.