Why Is a Website So Important for Your Landscaping Business?
Why is having a website for your landscaping business so important? In today’s market, advertising such as classified ads and flyers are simply tools of the past. These advertising methods are just not as effective as they used to be. A website on the other hand is a great way to advertise your business and reach an online audience.
The reason why a website is such an effective tool in today’s world is because it serves as an interactive billboard 24 hours a day. It works for you around the clock giving customers access to your company information whenever they want. Whether you are working or sleeping, your website will continue to generate leads with little effort from you.
When a potential customer searches for landscaping businesses and they arrive at your website, the first thing they are going to do is see is if your business is legitimate, offers services that they are looking for and provides dependable workmanship. This is why it is so critical that your website have a customer reviews or testimonials page.
In a recent study, it was revealed that 82% of all people have the same amount of trust in online reviews as they do with personal recommendations. That’s an important piece of information. By ensuring that your website has a customer reviews or a testimonials page, you will build trust between your customers and your landscaping business.
Businesses that have had a great deal of success using word of mouth advertising and think the need for a website is unnecessary should think again. Even if word of mouth advertising has worked wonders for your business, like mentioned above, a website is still useful, because it works for you all hours of the day and allows your customers to get access to your information whenever they want.
Another benefit of having a website for your business is the amount of leads it will produce. Some companies use third party lead generation sites to acquire leads. Although this method can be effective, we do not suggest relying merely on this one method. The issue with third party lead generation sites is that when you quit making payments, you’ll stop receiving leads.
However, by providing your business with a website designed and customized specifically for your landscaping business and the services you offer, leads will begin to generate by themselves.
How Contractor Dynamics Works With Landscape Designers & Contractors
Once you choose to invest in a contractor company website, a complimentary consultation will be scheduled with the Contractor Dynamics team. During this consultation, we gather information about your business and then determine your current web presence. In addition, we complete a GAP ANALYSIS, a process in which we figure out where your business currently is, where you would like it to be and what is the most effective way to achieve your goals.
Here’s What’s Included in Every Landscaper Website
Mobile Responsive Websites for Landscape Contractors
To run a successful business, it’s important that you are able to respond to all your leads in the quickest way possible. Until recent years, the platform for a company’s website and the platform for the mobile version of it were much different from each other. However, today most websites are now built with responsive web design. What specifically does the term responsive web design mean?
Responsive web design allows your website and the mobile version of it to act as one universal entity. This gives you a mobile friendly website that is optimized to be viewed on any device. You also have the ability to easily apply changes and content updates to your website from either your laptop or your mobile device. Responsive web design not only makes it easier for you to maintain your website, but it also makes your life much easier.
It’s important to point out that in today’s online world, people use their mobile devices on a regular basis to schedule service they want as soon as possible. In fact, when a consumer visits your website, there is almost a 50% chance that they will be visiting from a mobile device, such as a smartphone or tablet. If you are one of the few that has a company website that is not mobile responsive, you are definitely missing out on a lot of potential customer inquiries.
Ready For Your New Website?
Reviews Are Crucial for Landscaper Lead Generation
Did you know that a recent study concluded that 82% of all people searching for products and services online trust customer reviews just as much as they do personal recommendations? This is why it is extremely necessary that your website has a customer reviews or testimonials page.
Here at Contractor Dynamics, we know how hard it is to acquire customer reviews, and that’s why we use our own licensed software to automatically request them from your customers. All we need from you is a complete list of customers your business has provided service to during a given month.
All of the positive reviews that your business receives will be published online automatically and with zero effort on your behalf. All negative reviews will be sent directly to you, so you can respond how you see fit.
There are many reasons why local customer reviews are so important for landscapers. Check them out here.
Best Practices for Landscape Website Design
When you have Contractor Dynamics design a website for your business, you should look at it as a smaller piece to a large marketing plan. Business owners that just want to have a presence online will not get as much out of their websites. However, if you incorporate your website into a much larger strategy, you increase your website traffic and the amount of leads your landscaping business receives.
Contractor Dynamics is not just a company that creates basic websites. We are a marketing agency that focuses primarily in developing highly professional and interactive websites specifically for landscapers and other contractors.
We have years of experience developing and managing websites for a wide range of contractors. We have been testing and implementing new features and designs for quite some time now. As a result, we know what produces leads and what does not. We also understand how to choose and create the best content for your company website, what the best way is to get people to contact you, and how to get the best rankings on Google. By doing so, your business will outdo the rest of the competition in your target area. Take a look at our blog for more marketing ideas for landscapers and contractors.
- Mobile Responsive Design
- Relevant Local Content
- Strong Calls to Action (CTAs)
- Personality & Differentiation
- Positive Reviews
- Simple Navigation
- Authoritative Branding
- Effective Contact Forms
What Do Landscaper Websites Cost?
Some website companies including Wix, 1and1, and SquareSpace provide their customers with free options. On the other hand, other companies can charge up to $50,000 for a website. Websites with free options do not generally reflect your business the way you want and do not produce very many leads whereas high costing websites are usually used for large companies with many business units that have an interest in expanding their market to a very large geographical area.
At Contractor Dynamics, we have developed and created many high end websites for a variety of businesses. However, we also understand that many of the landscapers in business today simply want great looking websites that take their businesses to the next level without breaking the bank.
Our average landscaping websites will span anywhere from $2,500 to $5,000. This is one price. There are no other hidden or unexpected fees. It’s important to note that if you already have a website, and we do not have to gather as much information and create as much content, you’ll probably pay near the $2,500 side. However, if you have never owned a website before, you are looking towards the other end of the spectrum.
When you let Contractor Dynamics build a website for you, you receive a high functioning, attractive website that puts your landscaping business above your competition. We have tested and implemented different website features and know what works best. Contact us today and let’s get your website built right.
Check Out Some of Our Contractor Website Designs & Case Studies
Are You Losing Out on Business Because Your Landscaping Website Doesn’t Generate Quality Leads?
We build websites for landscapers that…
- Look Great
- Generate Leads
- Don’t Break the Bank