Why Is a Website So Important for Your Roofing Business?
Creating and launching a website for your roofing business is essential in today’s market. Websites serve as an online marketing marketing machine to familiarize potential customers with your business. Whether you are working during the day or sleeping at night, your website is advertising for you 24 hours a day with little effort on your behalf.
Even if most of your business success is attributed to word of mouth advertising, a professional and modern website is still a necessary component of your marketing toolkit. When potential customers first hear about your business, they naturally have questions and want to know more.
Is your business legitimately run? What services do you offer? How does your work rate in terms are quality? Those are just a few questions running through their minds. When your business has a properly built website, potential customers have these answers at their fingertips.
It is also extremely important that your website has a customer reviews or testimonials page. According to recent studies, 82% of all people trust online reviews just as much as personal recommendations from friends and family. That’s a big deal! Online reviews help customers see that you are in fact a trustworthy roofing company that performs quality work.
In addition to being an interactive billboard, another advantage to having a roofing company website is the number of leads that will be generated. If you really want to produce leads from consumers in your target market and area, websites and online marketing campaigns are the best way to do this. Although some businesses rely on third party lead generation sites, we highly suggest incorporating a new, well-designed company website. The problem with relying strictly on third party generation sites is that once you stop making payments, you quit receiving leads.
The magic behind websites are the fact that they work for you 24 hours a day, 365 days a year. Expecting to see a huge rise in business after you first launch your website is unrealistic, but if you give your website time to gain exposure and continue to improve your Google rankings and run targeted advertising campaigns, you will see your business benefit greatly from it.
How Contractor Dynamics Works With Roofers
When you decide that it is time for your business to invest in a roofing website, we begin the process by setting up a complimentary consultation. During this consultation, we get to know you and your staff, your company’s mission, the kind of services you offer and the benefits that come with your services. You’ll also have the opportunity to ask us any questions you have about using your website to promote and grow your roofing business. After our consultation, the next step is to complete a GAP ANALYSIS.
During a GAP ANALYSIS, we determine where your business is now, where you want it to be in the future and how we can effectively make this happen. A website can look as fancy as it wants, but if it does not consistently provide your business with new quality leads with online advertising, then the website is not going to be effective in increasing sales for your business. To ensure your website is a success, we take a few factors into account:
- How strong is your current web presence?
- Who are your competitors and how strong is the competition in your market?
- How challenging it is to get exposure in your target geographic area?
- Is it possible to generate more business?
Once we have this information, we can then start building your company website and when complete, start the online marketing and advertising campaigns to drive traffic to it from people looking for your roofing services. The reason why the websites that we build are successful in generating leads is because we incorporate your new website into an overall online marketing strategy.
Here’s What’s Included in Every Roofer Website
Mobile Responsive Websites for Roofing Contractors
Being able to respond to your leads quickly is necessary in today’s fast paced environment. In the past, your website and the mobile version of it were two separate entities. Today, the two are one and now built with responsive web design. What is responsive web design? Responsive web design is the ability to make changes to your website from your laptop, tablet or smartphone. In short, you’re only making changes to one universal website.
Responsive web design is especially important today, because 50% of the people who will be visiting your website will be doing so from a mobile device, such as a smartphone or a tablet. That’s a big market that you do not want to miss out on. Most people who are in need emergency home services use their mobile devices. That’s why making sure your website is not only built right but also optimized for mobile viewing is so important. You do not want to miss out on any potential customers!
Another important aspect to a successful mobile friendly website is its appearance. With so many roofing businesses in the industry, it is essential that your website differentiates your business from your competition.
Ready For Your New Website?
Reviews Are Crucial for Roofer Lead Generation
Online reviews are often one of the first things a prospective customer looks at when searching for roofing services. Like mentioned above, 82% of all customers trust online reviews just as much as a personal referrals. This is why customer reviews are so important.
When you hire Contractor Dynamics to create a website for you, our team of professionals will work hard to gather as many reviews for your business as possible. We use licensed software that automatically requests reviews from the customers you have already served. All you need to do is send us a list of customers your business completed work for during a specific month. This list includes both your customers’ first names and email addresses. Once the customer responds, the positive reviews are immediately published online on your website and all negative reviews are sent directly to you for follow-up.
Best Practices for Roofer Website Design
As we stated earlier, your website is a single piece to a much bigger online marketing strategy. Here at Contractor Dynamics, we are a marketing agency that specializes in websites for roofing businesses and other contractors. Contractor Dynamics is your best choice because:
- We test and implement new website and online marketing features on a regular basis as a way to help our clients promote and grow their businesses.
- We understand the online content works best for your specific business goals and needs.
- We know the elements your website needs to promote your roofing business and drive customers to contact you directly.
- We have an in-depth understanding of Google and how to acquire high Google rankings to beat out the rest of your competition.
Contractor Dynamics always uses the best practices to build our websites, so your website will not only get the most traffic possible, but also increase the percentage of visitors who convert into quality leads. For more ideas on marketing your roofing business, check out our blog.
What Do Roofing Websites Cost?
You can spend anywhere from nothing to $50,000 for a website. There are several companies that offer free website options. Although the websites that these companies create all have DIY website creation tools, they are not necessarily the best format to appropriately reflect your business or generating leads for your business.
Even though we have experience producing fancy websites for well established, large companies, a good portion of our clientele is simply looking for a quality website that is customized with their services and projects and generates leads at a development cost that is in their budget.
Most websites we build for roofing companies cost anywhere from $3,500 to $10,000. That includes everything. Roofers with existing sites who are looking to expand their businesses will be more in the $10-20,000 range. You can feel confident knowing that you always pay a fixed price for your website. We do not believe in slipping in additional expenses or hidden charges.
We truly believe this will be the last website your business will ever need, because we understand what goes into building a successful website. We constantly work with roofers and other contractors, and we always put new features to the test. Contact us today, and let’s build your business a website that not only looks better than the competition, but also one that generates more leads than their websites ever could.
Check Out Some of Our Contractor Website Designs & Case Studies
Are You Losing Out on Business Because Your roofers Website Doesn’t Generate Quality Leads?
We build websites for roofers that…
- Look Great
- Generate Leads
- Don’t Break the Bank