MARKETING FOR CONTRACTORS IS ALL WE DO
Contractor Dynamics is not your typical web design and marketing agency. We do not offer one size fits all marketing solutions. We work only with companies in the construction industry and we provide only two services: custom websites and online marketing. Because of this focus, we have developed proven solutions to help you attract more of your ideal clients and grow your business.
We know you already wear many hats, so our contractor websites and lead generation services are structured to let you keep doing what you do best, while we do all the technical heavy lifting. A typical client is an established builder, contractor, remodeler, or architect who realizes that good old word-of-mouth is no longer cutting it in today’s modern world. Chances are, you’ve invested some time and money in the past with a cookie cutter web company, but didn’t get the results you were seeking.
Learn more about how we can not only build you a nice new mobile friendly website, but show you results month in and month out.
RESPONSIVE WEB DESIGN
At Contractor Dynamics, we understand that you don’t just want a fancy new website. You want what that website can potentially bring you, which is more qualified leads for your business on a more consistent basis. All of our solutions are designed to produce maximum return on your marketing dollars. If we’re not showing you results, we’re not doing our job.
CONTRACTOR SEO EXPERTS
We only work with builders, contractors, architects, and related professionals. Our clients appreciate this focus because we speak your language, understand your business, and most importantly, know exactly what to do to help you get to that next level. And because we know you’re busy, and trying to build websites and market your own business frustrates you, all of our solutions are done-for-you so you can keep your eyes on your business and do what you do best, while letting our experts do the heavy lifting on the marketing end.
Clients Appreciate Our Focus On Results
Done-For-You Contractor Marketing Services
While there are several reputable marketing agencies for contractors that you can choose from, many of them offer a Do-It-Yourself (DIY) system or a blend of DIY and Done-For-You (DFY). Those agencies do very well because there are thousands of top-level contractors who have the time, knowledge, and interest to work on planning and implementing their own contractor marketing ideas and strategies. Those business owners choose to prioritize their time in such a way that they are heavily, or solely, involved in marketing their construction firm. Our services don’t cater to the DIY crowd. Instead, we focus our construction marketing services on the sector of business owners who place their highest priority, in terms of time, focus, and energy, on running their company. They realize that in order to be world-class, they can’t do everything, so they hire different professionals to help them continually grow their business. They hire bookkeepers and accountants to help with the financial aspects. They hire sales people to continually generate new leads and opportunities, and they hire in-house marketing experts or outside marketing agencies like Contractor Dynamics.
What Do Our Construction Marketing Programs Looks like?
Our clients are seriously interested in dramatically increasing their sales and profits every single year. In fact, a good portion of them look to double the size of their business every two years. Owners have different reasons for wanting to experience new levels of growth like this, but whatever their reason, we are the team that helps them bring their vision to reality. Our clients in the construction industry also understand that it takes an investment of time, money, and energy to grow your business and to experience breakthroughs that are seldom possible with robust marketing and sales programs. Whether we are working with a builder, a trades contractor, a remodeler, or a commercial construction company, the first month or two of our working relationship involve a lot of back and forth, strategizing, planning, setting things up, putting marketing campaigns into motion, and much more. The first couple months are intense, as we are laying the train tracks that will ultimately carry these businesses to the next station. However, after that initial on-boarding period, there is usually a limited amount of communication between ourselves and our clients. Of course we have an open door policy and we’re available for 10 hours per day, and oftentimes more than that, to answer any questions, get on the phone, or fire some emails back and forth. However, our clients know that our teams of construction marketing and lead generation professionals are working diligently to produce results for them on a daily basis. Plus, our clients are busy running their businesses – hiring, managing employees, submitting proposals and bids, managing projects, and doing the dozens of other tasks it takes to run a thriving construction company.
Detailed Monthly Reporting That Shows Results
At Contractor Dynamics, we have no monthly contracts, so we place the risk upon ourselves to deliver results for our clients every single month. The reality is that we don’t want to work with you for one or two months; we want to work with you for several years and be your marketing partner, your outsourced contractor marketing department, that consistently generates quality new business for your organization. So whether you are a part of our Contractor SEO clientele or our Contractor Website clientele, you will receive an extremely detailed performance report at the end of each month that will include:
- Website traffic report
- Search engine ranking report
- Keyword performance data, including historical data
- Competitor analysis
- Number of website leads generated that month
- Number of phone calls you received from your website that month
- A list of tasks that were completed during that month
- Strategy tweaks and a revised plan for the following month
- Real-time update on how we’re tracking with long-term goals
Trust us, there’s nothing worse than sending this report to a client at the end of the month where results have been flat or very modest. We are always interested in showing very positive gains in all categories for every single month. After all, when you hire us, you’re paying us for results. Whether it’s for construction SEO or for some other type of construction website lead generation, if we’re not showing you results, we’re not going to be working together for very long. We have found that too many contractors are frustrated because they have invested a lot of time and money in the past on some sort of Contractor Marketing program, guru, agency, or freelancer, and haven’t seen the results they were hoping for. This leaves a bad taste in their mouths for contractor marketing agencies and they are hesitant to work with anyone else. We completely understand this, which is why we have no long term contracts and we aim to show you results every single month.
A Limited Suite of Construction Marketing Services
We’re big believers in focus and specialization, which is why we only offer two primary services – Contractor SEO and Contractor Websites. Why do we offer only these two services when there are so many ways to generate leads for a construction business and help to take companies to the next level? For us, it’s simple. We would rather be world-class at two things than be pretty good at a dozen things. Through years of experience, we have developed systems that work to generate new business for our clients on a regular, consistent basis. We have concluded that the intersection of our strengths as marketing experts and our clients’ needs falls within the areas of construction SEO and construction websites design and build. That means that we’re not a good fit for some construction firms, and that’s OK. We don’t need everyone to be our client, and in fact, we are somewhat selective with whom we choose to work. We say this not to be elitist, but because we only take on clients in situations where we know that we can double their revenues within a two year period. If we don’t feel we can achieve that milestone, we don’t start the client relationship. Now, this isn’t saying that we don’t do other things for our clients, such as PPC, email marketing, lead conversion strategies, database marketing, direct mail, and so on. We do these things where we feel it’s necessary to provide a little extra firepower to our client marketing programs. However, for the most part, we stick with what we do best and rarely depart from our proven formulas.
Listen, we get it. Our founder, Joseph Hughes, spent over a decade in the rough and tumble construction industry in New York City. We understand that very construction companies want a good-looking website. Sure, that’s nice to have, and in our minds, a necessity in the modern business world. But what you really want is what that website can potentially produce, which is more qualified inquiries for your business on a consistent basis. Whether you get your business through referrals, search engine optimization, Google AdWords, Facebook, billboard, or any other means, your website serves as your home on the web that helps convert prospective customers into lifelong clients. All of our contractor web design services are custom and suited to your individual company. We don’t use templates or stock websites. We design your website for you in a way that communicates your unique selling proposition, your messaging, and your brand. We design and build every website to help move prospective customers along as efficiently as possible and convert a maximum percentage of website visitors into leads for your construction business. At the end of the day, if your builder or remodeler website isn’t generating new business for you, we have not done our jobs properly. All of the construction websites we build include the following:
- 100% custom design and development
- Mobile responsive websites for contractors that display optimally on different computer monitors, tablets, and smart phones
- WordPress content management system – so you can update your website whenever you want (if you want)
- Tracking phone numbers, contact forms, and email addresses
- Contractor project photo galleries
- Copy writing and copy editing
- Logo design and brand development are also available upon request
- Remodeling Contractor Websites
Most of the architects or construction companies for whom we build websites engage in some sort of monthly marketing with us. 90% of the time that monthly marketing is Search Engine Optimization (SEO). Regardless of whether you want to do monthly marketing, we build your website in such a way that we can always start marketing as soon as you want. All of our contractor websites are marketing-ready.
Construction Marketing That Gets Results
Over 90% of consumers research potential purchases of goods or services online before making a buying decision. It’s just how the world works these days, and the Internet is still in its infancy. Our top-rated contractor marketing services position your website at the top of search engine results where your prospective customers and clients are searching for the services that you offer. When businesses or people in your market have a problem and they are looking for a solution, if you’re not there where they are searching, you’re simply missing out on opportunities for new business you don’t even know you have. Our clients tell us time and again, and we can attest to this to, that there is no better feeling than having an ideal prospective client contact you because they were searching for a solution to their problem and they believe you are the company that can help them. When this happens, you have much better conversations, prospects convert into sales at a much higher level, and you can systematically and predictably grow your business. Our online marketing services for contractors are complicated, which is why they’re Done-For-You. We provide you with all the technical details so you always know what we’re up to, but you don’t have to necessarily understand what we’re doing in order for us to get your phone ringing. We love what we do and we’re always willing to get on the phone and geek out with you, if that’s what you want to do. However, most of our clients just leave the heavy lifting up to us and enjoy reading their monthly success reports. Again, we understand that there are dozens of ways to grow your contracting business. We just choose to focus on contractor SEO and websites for contractors because that’s what we have developed our skills in and that’s what generates 5-10X ROI for our clients month in and month out. We have recently been growing our construction SEO and lead generation team because we’re taking on more clients, both in the residential and commercial sectors. What we have found is that there are several contractor lead gen companies out there who are great at sales and marketing, but very few who are actually professionals at ranking contractor websites and getting exclusive leads for their customers. We would consider Contractor Dynamics a boutique firm because we’re not one of the national big boys, but we do a couple things really really well. And that’s what we work on with our contractors – execution of the fundamentals on a consistent basis. There’s no sense in trying to do a dozen things if you’re not going to do any of them well. We would rather focus on the few points of leverage that are really going to transform your business and take you to that next level. The construction companies that choose to work with us for lead gen, websites, and SEO are the ones who understand that growing your business takes time, money, and effort. They are the contractors who have typically tried some things in the past and have not gotten the results that they were promised. We know it’s frustrating because, as a construction owner, you can’t be expected to know everything that goes on with online marketing and growing your construction firm – you have to be there day to day to manage the company, manage your projects, and manage your people. Thus, the clients that work with us are the ones who have a bit of understanding of marketing, but don’t have the time, knowledge, or interest to do it themselves and they want everything done for them. If that sounds like the position you’re in in terms of your current level of sales, your business structure, and where you want to be with your business, then we might be the right fit. It’s not necessary that you understand all of the technical terms of what we do, as long as your phone is ringing on a consistent basis with qualified leads and inquiries for your services. However, if you are more technically oriented and would like to learn about some of the things that we do when you are a client of Contractor Dynamics, we write a lot of articles on our Construction Marketing Blog to help put you in a better position to make smart decisions about your business. Here are some of our recent articles about SEO and lead generation services for contractors:
Would You Like to Work With Contractor Dynamics?
If you feel that we are a good fit for the goals and vision that you have for your business, feel free to get in touch with us to schedule a complimentary consultation and to see if we’re a good fit for one another. During our call, we will provide you with a review of your current businesses, help you articulate your goals for your business, and identify a few ways that you can close the gap between those two scenarios. If we mutually agree that we are a good fit and would like to move forward, we will go over some recommendations and follow up with a written agreement. If we decide that we are not a good fit for one another, we will do our best to point you in the right direction or recommend you to another highly-regarded contractor marketing agency who can help you. At the end of the day, we want to see you succeed. It can be a jungle out there, and if you’re not prepared with the right tools and strategies, the success of your survival may be left to chance. Contact us today for a complimentary consultation for all of your contractor SEO or construction website needs.